Bill Shor – Music, Marketing, Massage, Madness, Me & More

Here I sit, at my keyboard on a cold February night. Not only was the moon full tonight, there was a total eclipse. I decided to start this blog after seeing a different kind of eclipse. I googled myself and discovered that I’m barely visible. On the first page of listings, I’ve got the top spot, but only a couple others. Some guy who spells his name ‘Bill Shore’ has double the number of listings for me than I do. I’ve been eclipsed on the big ‘G.’

I’ve never really tried to promote myself. I’ve been in the background helping a quite a number of successful marketers and businesses doing a variety of tasks. I’ll go into some of these in future posts (without exposing clients or proprietary info). One of my little projects helped a company CEO go from no listings under his name to all 10 of the top listings for his name. So, when I saw my own listings, I realized I had slipped into being like the stereotyped contractor… building and fixing up other people’s homes while his own house falls apart.

So, it’s time for me to take a little action for my own marketing efforts. I’m going to play around during the next few months. My goal is that by May 1, if you look up Bill Shor on google, you are going to see at least 8 out of the first 10 listings talking about me, not this other guy. He can have the misspelling with the extra ‘e’ – that’s fine. I’m not showing up at all for that spelling, but I wouldn’t be surprised if some of my listings slip into his territory in the not too distant future.

In the process, I’ll be posting here from time to time on whatever comes to mind. A lot will no doubt have to do with running a business. Plenty will have to do with music. I’m currently working with massage therapists, so expect some of that also. And, from time to time, I may just rant about something annoying. I don’t expect everyone to like what I say. That’s your problem… this is my blog, not yours, so, tough noogies to you!

I expect this domain to eventually take the top spot for Mr. Bill Shor. After all, I am what this blog is all about, and who else in their right mind would bother creating a whole website based on me?